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The lack of an ISO standard for pet chipping the U.S.,- timeline. How that happened.

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National survey on microchip scanning procedure of veterinary professionals. Peeva study reports finding on.

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The root cause of the pet microchip issue is not flawed technology, it's a lack of standardization due to business interests and politics. As a result the problem over missed pets has remained an epiemic. Peeva is developing technology to resolve this problem.

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